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Free Advice On Internet Marketing For Small Business
By Anonymous “The internet is a global graveyard littered with small business tombstones. These tombstones are websites that started out with the greatest intentions and ideas. While small businesses understand their product or service they don’t know what it takes to stay alive on the internet,” states Keith Hunt Vice President of Camelot Marketing, a full service agency based in California.
For a limited time, Camelot Marketing is offering free, no risk telephone consultations to help small businesses with their online marketing. They will help with misconceptions surrounding the Internet and make recommendations on how to improve online presence.
“Not understanding how the Internet really functions has disillusioned many small businesses with the quality and quantity of website traffic and subsequently, sales. Some have even come to the wrong conclusion that the “Internet doesn’t work for us.” Another tombstone in the graveyard!”
“It’s not that the Internet doesn’t work, it’s how you work the Internet. If small businesses worked the Internet it becomes an endless source of new business. “Build it and they will come” is not a successful online marketing strategy.”
“We hope those small businesses that do not want to read their own obituary and decide to work the Internet will call us for assistance,” concludes Hunt.
For free consultation Keith Hunt can be reached at 909 987 1233 or through email keith@camelotmarketing.net.
Camelot Marketing as a full service agency based in California, has for 20 years specialized in working together with small and medium sized companies
Camelot serves clients in the mortgage, health, sports, and non-profit industries.
In recent years Camelot has developed proprietary website marketing programs that has benefited all clients.
-30-
This article courtesy of http://how2internetmarketing.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
How To Organize And Save Your Marketing Data Accurately...
By Detlev Reimer If you are little bit like me when I started with Internet marketing, you'll often find yourself searching for your special bookmarks or free e-books/articles and software you downloaded.
Being subscribed to more than 20 ezines in the area of Internet marketing, I'm living proof that pieces of information which are really useful to you, can pile up very fast. If you don't have a system how to organize all the resources you've read about or articles you would like to use in the next issue of your ezine, you'll get lost.
It takes some time to prepare the points which I will mention in the next sections of this article but it will be definitely worth it.
1.) Organize Your Harddisk And Directories
If you know how to create partitions (so you don't just have a C: harddisk but you can also have D: , E: etc.) on your harddisk, you should definitely do it. Create a partition called "Marketing" and save all your relevant data into separate folders on this "Marketing" partition.
If this is not possible, create a main directory called "MARKETING" on your harddisk C.
The way I do it is the following : I name my directories in order of importance e.g. 01-Ebooks, 02-My websites, 03-Marketing-Software 04-Web Design-Software etc. Then I create subdirectories within the new folders. This means, in your "Ebooks"-folder create a directory for 01-Copywriting , 02-Viral Marketing , 03-Writing Sales Letters etc.
Every time I save relevant information to my harddisk, I also take care it is saved into the right folder. Conclusionally, if I save an e-book about Copywriting, I save it in the appropriate subfolder which would be e.g. D: 01-Ebooks and then 01-Copywriting and last but not least the file name "copywriting.pdf" .
2.) Organize Your Bookmarks
Perhaps you are doing this already but nevertheless, I want to tell you how to improve the effectiveness of your bookmarks. If you surf the web almost every day looking for useful information, you'll find dozens of web sites to be added on a regular basis.
In this regard , with your bookmarks, you should apply the same principle like described above with your harddisk or you'll never be able to find important bookmarks again. I personally know some "specialists", some friends of mine, who had been saving all their bookmarks on the root directory of their bookmark folder.
When I asked them for a special web site, they didn't remember where they got it....
You'll need at least one main folder "MARKETING" or you'll mess up these bookmarks with your private bookmarks e.g. for sports, hobbies, movies etc. etc. Within this main folder, you should create folders for example: 01-Autoresponders, 02-E- books, 03-Newsletter-Articles, 04-Ezine-Directories.... and the list goes on.
3.) Make regular backups
Do you publish an ezine yourself ? If yes, then you'll know how important it is to save your most important data in regular time intervals. Just imagine your computer crashed and you had lost all the names of your subscribers.....or articles you had pre- pared .
This would be catastrophe in most cases, can you afford this ? You would have to start from zero again. Or another vision.... You just paid a hundred bucks to get the new e-book of XYZ and you did not save it elsewhere than on your harddisk.
A defect on your harddisk, a windows-crash or a simple virus that infected your computer , can make this horror-vision come true. So be prepared and save your data (login information/book- marks, important e-mails, articles your wrote or recent news- letters and e-books) to a portable disk or write it onto a CD-Rom.
Do this in regular time intervals (e.g. every Saturday) and you will be on the safe side.
Article by Detlev Reimer. Feel free to use the article with these bylines included. Detlev has just finished creating his first product, a database program for Internet marketers which will help you to save and organize e.g. your advertising, customer and contact data. For further details, please visit : http://www.promobuddy.com/ . Sign up for his newsletter at http://www.internetmarketing-success.com/ .
This article courtesy of http://how2internetmarketing.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
The Ten Commandments of Internet Marketing (Part Two-Updated)
By Craig Lock Article Title: The Ten Commandments of Internet Marketing (Part Two-Updated) Category/Subject: Internet Marketing
Web Site: http://www.bridgeniche.com/get-motivated-now/index.html and
http://www.bridgeniche.com/southern-african-experience/index.html
Additional Articles: http://www.makingprofit.com/mp/arts/author/AUTHOR_craig1.shtml
and
http://www.bridgeniche.com/clockarticles/index.html
We hope that the following article (formatted to 60 characters,
approx) may be informative and helpful to your e-zine readers,
or on your web site. If it helps others "out there" in any way,
then we're happy. This article (as with all my articles) may be
freely published, electronically or in print.
"We share what we know, so that others may grow."
*
The Ten Commandments of Internet Marketing (Part Two-Updated)
by Craig Lock
6. Do not launch your product before the market is ready for it. Test the market first by doing a survey. Ask yourself: Is there a NEED for your particular product? In what way is it distinctive (and superior) to the competition (world-wide, remember!)? Have all your systems in place to market it... then always remember, all products have a definite life cycle...and some are relatively short.
7. Take the business of internet marketing seriously. The world online population is exploding daily and exponentially (big word, eh...but what does it mean?). I'm not sure how many people are online world-wide, but think it may be in the order of 150-200 million at present and increasing daily. In addition, I "guess" there are a similar number of web sites (and many more pages) "up there in cyberspace". So the competition is "pretty stiff"! As the "cyber-revolution" gathers momentum, imagine if everyone is online one day? Impossible perhaps, but who knows! What will that do for your business and you? An unlimited target market for your PRODUCTS - if you are still going strong by then. VERY EXCITING!
8. Have an effective web presence. Your site should explain immediately what the visitor will get for their time online. If it is not clear WHY they should stay, they'll leave before they try to find out. Therefore make your site as interesting and informative as you can. I've seen many sites, where I don't know the webmaster's objective, their purpose. Are they purely for information, or trying to sell something? Make sure your site loads quickly, because people soon get tired of waiting in today's fast /instant (coffee) world.
9. Always remember MARKETING YOUR PRODUCT EFFECTIVELY is the key to the success of your business. If you don't get adequate results, you'll soon be out of business... as recurring bills in the post-box without income to pay them soon take all the fun out of your venture into "cyber" self-employment.
I spend at least two hours a day purely on internet marketing: mainly through my various article submissions. Most effective!
Don't forget to use traditional methods of marketing to promote your business, as in advertising (radio, news- papers, brochures, and the most effective of all, word of mouth in your local community). The two strategies (both on-line and off-line), I believe, work best together in your marketing plan. I plan to do more off-line advert- ising, by allocating a portion of revenue to marketing, as it comes in.
Even if you have the greatest product in the world, you will never sell anything if you don't tell people about it. It's like having a billboard in the middle of a forest or a desert. An example: Just because you have a phone number in the phone book, doesn't mean that a stranger will call you. So it is absolutely vital that you advertise effectively to bring people to your site; because without advertising, there will be no TRAFFIC... and without prospects there will be NO SALES. And without sales there will soon be no business!
.....and finally and most importantly,.
* 10. Use the Internet to build a better world. We are at the forefront of one of the most innovative and far-reach- ing inventions in human history. The net is the most cost- efficient, INSTANTANEOUS, EXCITING and effective way of marketing products and services around the globe through modern telecommunications. We live in one of the most exciting times in human history; so exploit the AMAZING POWER of the internet to reach hundreds of thousands of people and perhaps even millions around the world. Use your creative energies and imagin- ation to the fullest, by thinking of new ideas of how to market your particular products. I keep a notebook by my bedside and leave to my creative subconscious mind just before I go to sleep. And we all have great powers of imagination as the source for creative ideas, through the amazing power of the human mind.
SUMMARY:
I believe INTERNET MARKETING is the KEY to internet success, especially if you have a limited marketing budget, like us. As mentioned, I allocate at least two hours a day purely to internet marketing, through submitting my articles on numerous subjects to various ezines and publishing resources. I find it by far the most effective way of free advertising to get traffic (= SALES) . Always remember to have a resource box at the end of each article, together with your web site address.
Carefully monitor what's working for you and what's not on a regular basis. REVIEW YOUR STRATEGIES REGULARLY.
FOCUS ON WHAT ACTIONS GET THE BEST RESULTS.
Remember Bill Gates's wise words: "There'll be two types of business in the year 2000 : those online... and those out of business.
A few final words to summarize...
There are no 'magic secrets', and there is nothing mystical about making money online. Other than the advertising budget, it's a level playing field around the world and anyone, like the self-employed entrepreneur working from home, like you and I, can compete with the "big guys". And we have ONE BIG ADVANTAGE: These corporations are too unwieldy to react swiftly to changing circumstances and markets. So we "one and two man bands running our technology through number eight fence wire* have got the jump on them".
* Only joking, but Kiwis (New Zealanders) have a reputation for ingenuity (big word) - mainly caused by our geographical isolation near the bottom of the world.
(Note correct word order!)
With heaps of hard work, dedication, discipline and a little perseverance, I believe absolutely anyone can achieve online success, even taking on the big corporations. At Eagle Productions, working in association with Bill Rosoman of the New Zealand Enterprise Centre and Nugrow Technologies, we've done it all on an absolutely "shoestring" budget (no-one could believe the story!), lots of hard graft and heaps of pure faith. We have been reasonably successful to date (the past four years), but have hopes of far greater success in the future. No matter, we are enjoying the journey in a totally new field and are having great fun learning and extending ourselves each day. I hope you too take pleasure and have great success as you travel along your very individual journey in "cyberspace".
No matter where you may live on this planet, cyberspace can produce income to so many "budding netrepreneurs" . The www gives 'ordinary people' without much capital, like you and I, a great BUSINESS OPPORTUNITY: the opportunity of self employment(and of a life-time) by reaching out to a GLOBAL market-place. Each one of us has a responsibility to ourselves and our families. It is up to each one of us to reach out and help many people around the world through being innovative and original in our ideas... and the money we earn from selling our array of unique products can be used for many good purposes, like perhaps even helping others achieve their dreams. In doing that, WE WILL BE MAKING THE MOST USE OF OUR UNIQUE (God-given) ABILITIES.
The successful cyber entrepreneur of today could well be the equivalent of the Rockefellers, Vanderbilts, Kennedy's, Paul Getty's and Henry Ford's of yesteryear, especially in the new ENTREPRENEURIAL (nice big word) AGE, which I believe, is even more important (and a more appropriate term) than the information age.
What you do today could repay you a hundred-fold tomorrow...and there is just one rule:
If you really BELIEVE in your product, then get onto the playing field (or perhaps you Americans call it "the ball-park") of cyberspace. Then as the famous shoe ad says,
JUST DO IT WITH EVERYTHING YOU'VE GOT AND BE HAPPY!
GOOD LUCK
Craig Lock
P.S: * "We can all use the internet to reach out to the "global community" and build a better world in this new "Information Revolution" that is upon us. Let's use it wisely, respect our diversity and unique cultures; but celebrate a new world in union. One where, like your founding forefathers in America, you can first celebrate the Independance Day of the strong burning creative spirit that lies deep within every one of us. If this spark is set alight, it is a flame that will burn long and brightly for future generations and make your personal VISION of the future a REALITY... and perhaps even fulfil YOUR UNIQUE DESTINY on this planet."
Craig Lock "You will do foolish things, but do them with enthusiasm." - Colette
"Do not go where the path may lead, go instead where there is no path and leave a trail." - Ralph Waldo Emerson
About the author:
Craig Lock has been marketing products online for the past six years. Craig is a writer, who believes in sharing information, as well as encouraging and helping others to find their talents and gifts, to strive for and accomplish their dreams in life - whatever they may be.
The various books* that Craig "felt inspired to write" are available at: http://www.nzenterprise.com/writer/books.html http://www.bridgeniche.com/get-motivated-now/index.html and http://www.bridgeniche.com/southern-african-experience/index.html
All proceeds go to needy and underprivileged children - MINE
* Hard copies and e-books: Fiction and non-fiction, novels on South Africa, travel, humour, inspiration, self help and money books.
THIS ARTICLE MAY BE FREELY PUBLISHED
Author: Craig Lock
http://www.craiglockbooks.com
This article courtesy of http://how2internetmarketing.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
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